How a GTA HVAC company increased inbound leads by 40% with AI search optimization
40%
increase in inbound leads
12
AI search citations in 60 days
2x
organic traffic growth
The Challenge
What they were facing
A family-owned HVAC company serving the Greater Toronto Area was losing ground to larger competitors with bigger marketing budgets. Their website ranked on page 2 for most local search terms and was invisible in AI search results.
They had tried traditional SEO agencies but saw minimal results after 6 months. Meanwhile, competitors were appearing in Google AI Overviews and ChatGPT recommendations for queries like "best HVAC company in Toronto" and "furnace replacement cost GTA."
The owner knew they needed to adapt but didn't have the technical expertise or budget for a large marketing team.
The Solution
What we built
We built a comprehensive AI search optimization system that tackled both traditional and AI search visibility. The system generates authoritative, location-specific content that answers the exact questions homeowners ask — about costs, timelines, equipment comparisons, and seasonal maintenance.
Each piece of content is structured so AI search engines can easily parse and cite it. We implemented schema markup, FAQ structures, and entity-based optimization that helps AI systems understand the company as a trusted local authority.
The system also monitors AI search visibility — tracking when and where the company gets cited in ChatGPT, Perplexity, and Google AI Overviews — so we can continuously optimize.
The Results
Measurable impact
40%
increase in inbound leads
12
AI search citations in first 60 days
2x
organic traffic in 90 days
Page 1
rankings for 8 target keywords
First AI search citations within 3 weeks. Lead increase measurable by day 45.
“We went from invisible to being recommended by ChatGPT. Our phone hasn't stopped ringing.”
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